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Mercedes-Benz STYLO Fashion Awards 2011 – “A Moulin Rouge Affair”

One of the Burlesque designs conceived by Alexis Saw during the final Showcase of the night.

Kuala Lumpur 8th April 2011.

Dress-code: Sexy Burlesque.

After attending a series of STYLO’s fantastic galas over a period of 1 week, it finally culminated in the grand finale gala presented by Mercedes-Benz STYLO Fashion Awards 2011 with the theme: “A Moulin Rouge Affair” and “The Burlesque After-Party.”

A series of Fashion and Fashion-related crowns will be dished out to the deserving winners, among them: Designer of the Year; Model of the Year; Emerging Designer of the Year; Supermodel Mentor and Industry Achievement awards.

This year, the STYLO event will also present one of London’s most exciting designers – Ara Jo. She will feature her latest Autumn/Winter 2011 Collection. Her creation has been worn by the likes of Lady Gaga, Jamelia, Solange Knowles and Leona Lewis to name a few.

And to top off the most exciting night in STYLO Fashion Grand Prix 2011, Mouawad will also unveil the world’s most expensive purse valued at USD3.8 million in Kuala Lumpur. This I think will be the highlight of the night for most of the ladies in attendance at the Mercedes-Benz Burlesque gala!

For more photographs of the exciting red-carpet, by-invitation only event scroll further down, either to re-live the event or to be there virtually…..

The top 3 winners of the Emerging Designer of the Year 2011 being flanked by Roland Folger, President & CEO of Mercedes-Benz Malaysia, Dato Nancy Yeoh, President & CEO of STYLO International and Bernd Maylander - the guy with the enviable job of driving the F1 Safety Car.

Overcame with emotion, Lorenzo Peh stepped forward to be acknowledged as this year Emerging Designer of the Year award recipient. I am sure, when he returned next year, he will be an accomplished young designer in his own right. Well done!

Unveiling of the Mouawad purse by Antoine Bakhache, Managing Director of Mouawad, Bernd Maylander, Roland Folger and Jovian Mandagie.

STYLO Model of the year 2010, Angie Ng is tasked with the hard job of wearing and safe guarding of the worlds most expensive purse by Mouawad valued at USD3.8 million. You could just hear the faint cries of all the ladies in the room - green with envy and out of jealousy.

Angie, with the USD3.8 million purse designed by Robert Mouawad and flanked by Antoine Bakhache - Managing Director of Mouawad.

For those of you who doubted the price of the purse - it came with a certificate from Guinness World Records - The heart-shaped purse was handcrafted from 18 carat gold, incorporates 4,517 diamonds (105 yellow, 56 pink and 4,356 colorless) with a total weight of 381.92 carats. Man-hour spent to design this item is 8,800 hours!

Address by Mr. Roland Folger, President and CEO of Mercedes-Benz Malaysia. "Fashion is not something that existed in dresses only; fashion is in the sky; in the streets; has to do with ideas; the way we live and what is happening around us. Mercedes-Benz has a natural affinity with the world of fashion because it appeals to those with a strong sense of style."

Showcase by the 12 designers: #1 Bill Keith

Showcase by the 12 designers: #2 Carven Ong

Showcase by the 12 designers: #2 Carven Ong

Showcase by the 12 designers: #3 Edric Ong

Showcase by the 12 designers: #4 Faisol Abdullah (Jendela KL)

Showcase by the 12 designers: #5 Jovian Mandagie

Showcase by the 12 designers: #6 Key Ng

Showcase by the 12 designers: #7 Khoon Hooi

Showcase by the 12 designers: #8 Melinda Looi

Showcase by the 12 designers: #9 Melvin Lam

Showcase by the 12 designers: #10 Michael Ong

Showcase by the 12 designers: #11 Tangoo

Showcase by the 12 designers: #12 Zang Toi

Showcase by the 12 designers - Their own interpretation of the "Burlesque" theme of the night.

Mercedes-Benz STYLO Model of the Year 2011 - Carla Soong

Mercedes-Benz STYLO Supermodel Mentor Award - Cilla Foong

Mercedes-Benz STYLO Best Showcase Award - Jovian Mandagie

Showcase by Ara Jo - Autumn/Winter 2011 Collection.

Showcase by Ara Jo - Autumn/Winter 2011 Collection.

Showcase by Ara Jo - Autumn/Winter 2011 Collection.

Showcase by Ara Jo - Autumn/Winter 2011 Collection.

Showcase by Ara Jo - Autumn/Winter 2011 Collection.

Showcase by Ara Jo - Autumn/Winter 2011 Collection.

Showcase by Ara Jo - Autumn/Winter 2011 Collection.

Showcase by Ara Jo - Autumn/Winter 2011 Collection.

Ara Jo flanked by her models and creations - Autumn/Winter 2011 Collection.

Second runners-up, STYLO Emerging Designer: Mohd. Nizam with Structuristicture of Dou Gong - PJ College of Art and Design (PJCAD).

First runners-up, STYLO Emerging Designer: Gerald Chia with Im Home - PJ College of Art and Design (PJCAD).

Winner of Mercedes-Benz STYLO Emerging Designer Award: Lorenzo Peh with In the Headlines collection - SML Academy. Pehs collection was made up of tissue papers, toilets rolls and newspapers.

Mercedes-Benz STYLO Designer of the Year 2011 - Faisol Abdullah (Jendela KL)

One for the album.

The Designer and the emerging Designer of the Year 2011.

Performance by Rozz.

Final Showcase by Alexis Saw #1.

Final Showcase by Alexis Saw #1.

Final Showcase by Alexis Saw #2.

Final Showcase by Alexis Saw #3.

Final Showcase by Alexis Saw #4.

Final Showcase by Alexis Saw #5.

Final Showcase by Alexis Saw #6.

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