STYLO presents: The 7 Deadly Sins: Recycling is the new Black

This evening STYLO presented for the first time in Malaysia, Lorenzo Peh’s fashion collection from the London and Mumbai circuit entitled ‘The 7 Deadly Sins: Recycling is the new Black’, his critically acclaimed creation made of 150kg of recycled wastes. For the theme above, no prize for guessing which sin it fits into.... and it certainly isn't Wonder Woman, Wonder Bread or even Wonder Bra!

Kuala Lumpur, 1st December 2011

It was cars, caviar and couture when luxury automaker Mercedes-Benz hosted a glittering Finale of its Customer Dining Event for 2011 in celebration of 125 years in automotive excellence and innovation. It also announced its international collaboration with STYLO International as Presenter of its “World Fashion Series”.

STYLO, launched in Kuala Lumpur by SPB Raja Permaisuri Agung Tuanku Nur Zahirah and Datuk Jimmy Choo to celebrate the 10th Malaysian Petronas Formula 1 Grand Prix in 2008 has been presented by Mercedes-Benz since inception

It formed STYLO Worldwide UK Ltd following the introduction of its ‘World Fashion Series” this year and moved its international base from Singapore to London. It has since created “STYLOLYMPICS” its fashion platform for the upcoming 2012 London Olympics whose début enjoyed much success during the recent London Fashion Week season in September.

STYLO joined forces with Mercedes-Benz India in Mumbai to present its second installment of the series when India hosted its first-ever Formula 1 race in October.

In both cities, STYLO presented its recycling tribute ‘The 7 Deadly Sins: Recycling is the new Black’ which was introduced at the KL STYLO Formula Grand Prix in 2010.

Under the World Fashion series, STYLO will create a platform for young Malaysian fashion talents to be showcased in international fashion capitals. 20-year old fashion student Lorenzo Peh, Mercedes-Benz STYLO Emerging Designer of 2011 was the main highlight of the London and Mumbai initiatives.

“As Presenter of the initiative, Mercedes-Benz will assist STYLO to further its effort in moving the Malaysian fashion industry to far-flung international markets with the support of the Mercedes-Benz network. It will endeavor to discover and push emerging new Malaysian and Asian talents”, says Roland Folger, President & CEO of Mercedes-Benz Malaysia.

Also included in the initiative will be the search for new faces via the Mercedes-Benz STYLO Model of the Year program which will kick off in January and end on the finale evening of the upcoming STYLO Fashion Grand Prix scheduled for March 2012.

The competition open to both male and female Malaysians will see the winners taking to the international runways where STYLO will be hosted. ‘We are honored and at the same time deeply humbled by Mercedes-Benz’s support and belief. We look forward to this global journey with them for the benefit of our Malaysian fashion industry”, said Datuk Nancy Yeoh, President & CEO of STYLO International. The winners will also be named the Face of Mercedes-Benz for that year.

STYLO which is also the organizer of the Ford Models Supermodels of the World Search will continue to organize the Ford Models Search which is scheduled for the last quarter of 2012.

This is the second partnership arrangement signed on by STYLO’s World Fashion Series which was introduced in London in September this year. Local carrier AirAsia X sealed the deal as its global airline partner the same month.

In January 2012 STYLO will become an official Mercedes-Benz Fashion Festival. It will join the ranks of its other high-powered international fashion week contemporaries of the world under the Mercedes-Benz banner.

For a slideshow of the event, go to Fashion-KL’s Blog.

Press Conference by Roland Folger, President & CEO of Mercedes-Benz Malaysia and Datuk Nancy Yeoh, President of Stylo International and Kai Schlickum – VP of Marketing & Sales Mercedes Benz

Handshake that sealed the deal!

STYLO best kept secret.....

A glittering dining experience, as one can expect from Mercedes-Benz.

Cars, Caviar and Couture - the 3Cs of Mercedes-Benz.

Roaring to a great start.....

Kai Schlickum – VP of Marketing & Sales Mercedes Benz, the man with many talents. In addition to working for MB, he was also the chef that created the first dish for the gala.