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X Top Model Search 2011 Malaysia: Are you the ONE?

Victoria Vikki Tjong being flanked by Supermodel Amber Chia and Cay Kuijpers at the launch of Malaysia's X Top Model Search 2011.

KUALA LUMPUR, 2 June 2011 – This is it! The much-awaited model search, X Top Model Search 2011 is poised to be the toast of the town when it rolls out into town at this exclusive launch today. New faces, new attitude and a new place on the hottest and sexiest model search. Co-created by Centre for Attention Sdn. Bhd X NUDE, a leading PR and creative design company in Malaysia, X Top Model Search 2011 is also held in collaboration with Hong Kong Elite Model Management.

This search will bring you the amazing transformation of everyday young women into the next “Amber Chia”, “Tengku Azura”, “Ling Tan” and the list goes on. For the next few weeks witness the drama, challenges, hardship and grit that take place as these beauties fight it out to grab the incredible grand prize which includes the opportunity to debut the runway at the Beijing Fashion Week, a modeling contract with Elite Hong Kong Model Management and to follow an international supermodel on an exclusive trip to Paris/ New York for castings, runway shows and of course cash and prizes worth RM100, 000.00

What are you gals waiting for? If you think you have that elusive “X-factor” and you can handle the pressure of being subjected to a series of training and challenges, by all means sign up now! You might just be the “ONE”.

The X Top Model Search 2011 will be introducing several subsidiary titles including The X Shot, The X Eco Fashion, The X Walk, The X Character, The X Creative, The X Challenge and finally the X Smart. These titles will determine contestant who possesses the X-factor before claiming her spot as the winner.

The X Top Model Search 2011 Malaysia is based on the idea of unearthing the numero uno personality that embodies that unrivaled Malaysian beauty and lives its magnetism and charisma. It is the faith that the organizer has beyond just a face, it is about someone that who is fortified with character – a fadeless, eternal style which can only be captured by an expression of individualism mixed with charisma, forged by courage, discipline, fortitude, and integrity.

The French has a description of the certain quality which we are looking for, characterized by the phrase “je ne sais quoi,” something that you cannot put your finger on to and it is known as the X factor.

The X Top Model Search 2011 acts as a platform to pursue models’ dreams and to attain a once-in a-lifetime opportunity to gain international exposure. The 10 finalists will get to travel overseas to train with international top model agency, Elite HK Model Management Ltd. The winner will ultimately make her debut on the runway of the Beijing Fashion Week, where the global fashion elite will be and to have a chance to experience the real life of an international supermodel in Paris/New York!

This wholly-original, locally-produced event will mark a number of ‘firsts’ in the industry: X Top Model Search 2011 is a large-scale, nationwide model search that will crown Malaysia’s top female model! The panel of judges for this competition will include industry players, supermodels, artists and celebrities from not just Malaysia, but also China, Hong Kong, Singapore, the United States, Britain and France. This contest is the first cross-border production to be endorsed and supported by both the Ministry of Tourism Malaysia and Hong Kong Tourism Board and will be the first local model search to be featured internationally on Fashion TV.

As part of the promotional activities, there will be road shows which will cover several locations and these locations will be determined later. The search will culminate in a grand finale on the 23rd of July at Sunway Pyramid with a unique theme “Fashion on Ice”.

“We should encourage people, discover new talent and creativity and give people a chance to realize their full potential,” says organizer Victoria Vikki.

Victoria Vikki Tjong, the co-founder and organizing chairman of X Top Model Search 2011 putting her signature to the sponsors' board. She is also the founder of NUDE - New Urban Design & Event.

Victoria posing with Gillian Hung of MODA.

Victoria addressing the crowd during the launch.

Sponsor presentation: Jeffrey Lim from Lewre

Sponsor presentation: Dylan Chang from Subaru

Sponsor presentation: Christopher Au from Canon

Sponsor presentation: Edmund from A Cut Above

Sponsor presentation: Calvin Goh from Spritzer

Sponsor presentation: Albert from Sunway Pyramid Ice

Lending further prestige to the event is the involvement of Malaysia’s first International Supermodel Amber Chia, as well as renowned Creative Director & Designer Flora Zeta Cheong-Leen (best known for her appearance as Producer & Judge for China Next Top Model and Guest Judge in America’s Next Top Model).

For the grand finale in July, the organiser is expecting international celebrities such as Hong Kong’s Flora Zeta Cheong-Leen, actor Michael Wong, international top supermodel Qi Qi, Hollywood actor & artistic director Russell Wong and Paris-born supermodel Natacha Meunier to attend. Local celebrities such as Amber Chia, Gillian Hung (President of the Malaysian Official Designers’ Association), Datuk Lewre Lew (President of Branding Association), Winnie Looi (President of Asian Hair Designers’ Association) will also be lending their support to the event.

X Top Model Search 2011 has also received tremendous support from Official Sponsors – Subaru, Canon, Lewre, Spritzer, Sunway Pyramid Ice, A-Cut-Above and Da Vinci.

Group photo with sponsors and celebrities. Yes, they are searching for that elusive X-factor!

X CRITERIA for the X Top Model Search 2011:

Nationwide Recruitment Judging Criteria
  • Contestants must be a citizens or a permanent residents of Malaysia.
  • Contestants must be female; between the age of 18 and 28.
  • Minimum height of 170cm.
  • X Top Model 10 Finalists selected will vie for the title of “X Top Model Search 2011”
Training and Challenges Judging Criteria:
  • The Taste and The Fashion Sense
  • The Catwalk
  • The Photo Shoot
  • The Instinct And Intelligence
  • The Personality And Self Confidence
  • The “Presentation”
Final Judging Criteria :
  • The X Look
  • The X Character
  • The X Walk
  • The Execution & Overall Appearances
For more information and application form, go to:  http://www.xtopmodel.com/index.php
To join/like their Facebook page, go to: http://www.facebook.com/xtopmodel
Note: All photographs herein are courtesy of X Top Model Search 2011.

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