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Run-A-Way Fashion Takes Over @ the Curve

A Child Model surrounded by a group of mime during the opening number at the Curve.

PETALING JAYA, MAY 10, 2012 – It was a night of glamor and glitz as fashion took center stage today at the Curve’s Fashion Week Gala Night. Fashionistas and local celebrities including the likes of Thanuja Ananthan, Peter Davis and Stephanie Chua were out in full force, dressed to the nines at the star-studded event celebrating the season’s hottest trends and collections.

With the charm of iconic fashion capital Paris as the inspiration for its setting, the Curve treated guests to the creme de la creme of its fashion brands, both local and international, ranging from dazzling evening outfits to alluring ready-to-wear must haves to fashion accessories and shoes. Guests at the fashion gala were enchanted by the Parisian chic of this year’s Fashion Week’s “Run-A-Way Fashion” theme, which featured the Eiffel Tower as a stunning show-stopper.

Hosted by the vivacious Stephanie Chai, model, actress and fashion columnist, the event showcased the latest collections by B-ha Lingerie, Binwani’s, Bratpack, Debenhams, Elements, Elle, Esprit, Fit & Match, Focus Point, Girls, Kitschen, Marry Merry, Metrojaya, nichii, Obermain, T-Joue and Uluwatu. The models’ gorgeous hairstyles and flawless make­up were sponsored by Art of Hair by APT.

Encik Jazmi Kamarudin, Center Manager, the Curve, said, “Fashion Week has become an imperative part of the Curve. This time around, we are delighted to bring a little bit of Paris to the Curve seeing that it is such an inspiration to the fashion world. We hope the trends featured today will encourage our shoppers to discover new fashion styles. With the wide variety of outlets that the Curve has to offer, we aim to meet our shoppers’ every need to satisfy their fashion cravings.”

Guests were also treated to a variety of entertainment, including a performance by Fix, the first runner-up of ASTRO Battleground 2011, who wowed the crowd with their thrilling dance moves. The audience also enjoyed a soulful performance by the talented Tony Eusoff as well as a rousing performance by the glamorous ZE! featuring her signature electropop music to get the crowd moving.

the Curve’s Fashion Week 2092 will continue with the Weekend Fashion Shows held on May 12 and 13. Here, models will walk the runway with the most chic, state-of-the-fashion and stylish range of clothing and accessories from top-notch local and international brands available at the Curve. Shoppers will have the opportunity to win exclusive Fashion Week goodies by taking part in various exciting quizzes during the fashion shows courtesy of the Curve.

A Run-A-Way Fashion Contest will also be held in conjunction with the Curve’s Fashion Week. Kicking off from April 21, the month-long creative contest requires participants to mix and match their favorite apparel and describe their fashion style in 20 words or less. Visit the Curve’s Facebook page at www.facebook.com/theCurveShoppingMall to be in the running to win a total of RM10,000 worth of shopping spree vouchers from the Curve.

the Curve’s Fashion Week takes place from May 10 to 13, 2012. For more information, please contact the Curve’s Customer Care at 03-7710 6868.

Binwani

Binwani

Binwani

Binwani

Uluwatu

Uluwatu

Uluwatu

Uluwatu

Uluwatu

Uluwatu

Marry Merry

Marry Merry

Marry Merry

Elle

Tony Eusoff entertaining the crowd at the Curve.

Elle

Elle

Elle

Elle

Elle

T-Joue

T-Joue

T-Joue

T-Joue

Fit & Match

Fit & Match

Fit & Match

Debenhams

Debenhams

Debenhams

Debenhams

Elements

Elements

Focus Point

Focus Point

Metrojaya – Cape Cod

Metrojaya – Cape Cod

Metrojaya – Cape Cod

Metrojaya – Cape Cod

Metrojaya – East India

Metrojaya – East India

Metrojaya – Sommerset

Metrojaya – Sommerset

Metrojaya – Sommerset

Stephanie Chai & Tony Eusoff conducting the lucky draw for the guests.

ZE!

Obermain

Obermain

Bratpack

Bratpack

B.ha Lingerie

B.ha Lingerie

Esprit

Kitschen

Nichii

Nichii

Finale of Gala Night @ the Curve

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