This is the time of the year again when all the respectable shopping malls (or mall wanabe) will throw an elaborate party to showcase their tenant’s new fashion collections for the year. This year Starhill Gallery has become the first of the many shopping malls to do so with much fanfare.
The whole Indulge floor was cordoned off by means of switching the operating direction to only one way – to exit only. Therefore guests were forced to either use the lifts or the only designated escalator near the customer service counter to enter the beautifully decorated venue. I find it a hassle though but it’s a refreshing change from the mundane.
The guests were feted to free flowing drinks and finger food and there is even a studio photography set up by Leica for those who would like to be a model for the day. Overall it was a successful opening party for the mall’s S/S 2013 Fashionweek. The brands that were feature during the fashion showcase include Kenzo, M Missoni, Parosh, Red Valentino, Khoon Hooi, Klutched, McQ Alexander McQueen and Valentino.