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Glamor Takes Center Stage @ Starhill Gallery Fashion Week

Khoon Hooi's latest collection, inspired by 1960s model Edie Sedgwick, combined youthfulness and charm with accented waists, fitted blouses and monotone stripes.

Khoon Hooi’s latest collection, inspired by 1960s model Edie Sedgwick, combined youthfulness and charm with accented waists, fitted blouses and monotone stripes.

Kuala Lumpur, 4th April 2014

A stylish affair of glitz and glamor awaited guests attending Starhill Gallery FAshion Week Spring/Summer 2014 during a 3-day fashion parade which took place on Starhill Gallery’s Adorn and Indulge Floors on Friday 4th April and will conclude on Sunday 6th April.

The glamorous fashion event, in partnership with BluInc magazines; Glam, Icon and Marie Claire together with supporting partners Chandon and Belvedere Vodka was attended by exclusive guests of Starhill Gallery and high profile attendees from the media.

Some of the biggest brand names in the fashion industry took to the catwalk during the event including international designers Valentino, Kenzo, M Missoni, McQ by Alexander McQueen, RED Valentino, Khoon Hooi and creations from the designers of Debenhams.

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Starhill Gallery Fashion Week S/S 2013

Tini showcasing the beautiful Red Valentino dress complete with a matching handbag.

Tini showcasing the beautiful Red Valentino dress complete with a matching handbag.

This is the time of the year again when all the respectable shopping malls (or mall wanabe) will throw an elaborate party to showcase their tenant’s new fashion collections for the year. This year Starhill Gallery has become the first of the many shopping malls to do so with much fanfare.

The whole Indulge floor was cordoned off by means of switching the operating direction to only one way  – to exit only. Therefore guests were forced to either use the lifts or the only designated escalator near the customer service counter to enter the beautifully decorated venue. I find it a hassle though but it’s a refreshing change from the mundane.

The guests were feted to free flowing drinks and finger food and there is even a studio photography set up by Leica for those who would like to be a model for the day. Overall it was a successful opening party for the mall’s S/S 2013 Fashionweek. The brands that were feature during the fashion showcase include Kenzo, M Missoni, Parosh, Red Valentino, Khoon Hooi, Klutched, McQ Alexander McQueen and Valentino.

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